How Is Coty Raising the Beauty Standards?
For more than a century, Coty Inc. has been more than just a beauty company, it has been a visionary force reshaping the world of cosmetics, skincare, and fragrance.
For more than a century, Coty Inc. has been more than just a beauty company, it has been a visionary force reshaping the world of cosmetics, skincare, and fragrance. With a heritage steeped in innovation, passion, and sustainability, Coty continues to raise global beauty standards through science-backed solutions and inclusive ideals. From launching some of the world’s most iconic beauty brands to leading sustainability initiatives, Coty is at the forefront of transforming the beauty industry.
In this blog, we explore Coty’s journey, vision, mission, and sustainability strategy to understand how this powerhouse is redefining beauty in the modern era.
A Beautiful History: Over 100 Years of Beauty Innovation
Coty's story began over a century ago, igniting a movement that helped shape beauty into the global powerhouse industry it is today. Since its inception, Coty has led with one mission: to enable and empower all visions of beauty. From its very first fragrance to the latest additions to its vast portfolio, Coty has remained a symbol of excellence, creativity, and evolution.
Today, Coty is home to over 50 iconic brands across cosmetics, skincare, and fragrance categories. These are not just products, they're cultural symbols, trendsetters, and personal statements for millions around the world.
What sets Coty apart is its unwavering belief that science and passion are the true forces of transformation. Coty's vision is bold yet beautifully simple:
“Together with our people, our partners, and our customers, we will make over the world of beauty.”
In a world often constrained by rigid beauty norms, Coty challenges the status quo. The company refuses to dictate what is or isn’t beautiful. Instead, it empowers people to define beauty on their own terms.
Whether it's a teenager discovering their first signature scent, a skincare enthusiast seeking sustainable luxury, or a professional makeup artist demanding performance, Coty provides a diverse, inclusive, and high-performance range of beauty solutions.
Coty's mission centers on creating forward-thinking beauty. The company delivers science-based, innovative products that aim to be "simply better"—better for the user, the environment, and the global beauty community.
This mission is brought to life through a constant stream of product development that combines the latest scientific research with emotional storytelling and design. Each launch is an invitation for users to experience beauty in a way that feels personal, transformative, and inspiring.
Beauty That Lasts: Coty's Sustainability Commitment
Today, Coty's mission is deeply intertwined with its commitment to sustainability. Under the umbrella of its "Beauty That Lasts" strategy, Coty is transforming not only how products are made but how they impact the world.
This initiative is aligned with the United Nations Sustainable Development Goals (UN SDGs) and reflects Coty’s long-term ambitions across environmental, social, and governance (ESG) practices.
1. The Beauty of Our Planet
Coty is making conscious efforts to reduce its environmental footprint:
- Cutting down plastic waste
- Moving toward refillable packaging
- Sourcing ingredients ethically
- Minimizing greenhouse gas emissions in production
The company is committed to designing products that not only look and feel luxurious but also support a healthier planet.
2. The Beauty of Our People
Coty recognizes that true beauty begins with people. From employee well-being to gender equity and community outreach, Coty:
- Champions diversity and inclusion
- Supports career development
- Promotes fair labor practices across its global supply chain
It’s not just about making people look good; it’s about treating them well, too.
3. Governed Beautifully
Governance at Coty is a collaborative and transparent effort. The company has established a dedicated Sustainability Office, operating under the Chief Scientific Officer. This team ensures ESG initiatives are:
- Strategically integrated into all business areas
- Measured and reported on
- Aligned with global sustainability frameworks
The Executive Committee and Board of Directors, including a Board member responsible specifically for ESG, ensure accountability and high-level oversight.
ESG Reporting & Transparency
To maintain transparency, Coty provides detailed updates on its sustainability progress through its ESG Reporting Hub. Here, stakeholders can explore:
- Annual Sustainability Reports
- Carbon and energy metrics
- Product innovation milestones
- Workforce diversity statistics
Progress on ESG targets
This level of openness reflects Coty's understanding that building trust is just as important as building brands.
Empowering the Future of Beauty
As the beauty industry continues to evolve, Coty is positioning itself as a leader of the new era, one where sustainability, diversity, and scientific innovation are not just trends, but foundational values.
Coty’s beauty revolution isn’t just happening in labs or boardrooms. It’s happening:
- In the inclusive marketing campaigns that celebrate every identity
- In the eco-conscious packaging designed to reduce waste
- In the next-generation fragrances that blend emotional storytelling with sustainable practices
- In the skincare solutions powered by biotech and clean ingredients
- Each initiative is a step toward a more inclusive, responsible, and elevated beauty experience for all.
Coty Is Raising the Beauty Standards
From its early days as a fragrance pioneer in the heart of Paris to its present-day status as one of the world’s most influential beauty conglomerates, Coty has never lost sight of the values that first defined its identity: innovation, inclusivity, and excellence. What began as a bold vision to democratize beauty has since blossomed into a global legacy, spanning over a century and encompassing 50+ iconic brands in cosmetics, skincare, and fragrance.
Coty continues to break barriers in the beauty industry, not by enforcing outdated ideals or limiting creativity, but by redefining what beauty truly means in today’s world. The company champions diversity, celebrates individuality, and encourages consumers to embrace their authentic selves. Coty understands that beauty is not a rigid mold to fit into, but a dynamic, deeply personal expression of self. Through its unwavering commitment to scientific innovation, Coty develops high-performance products that blend cutting-edge technology with proven dermatological research. Its formulations are designed not only to enhance appearance but to support skin health, environmental wellbeing, and ethical sourcing.
Meanwhile, Coty’s "Beauty That Lasts" sustainability strategy underscores its belief that true beauty considers the long-term impact on the planet, people, and future generations. Whether through recyclable packaging, eco-conscious ingredients, or carbon footprint reduction, Coty’s initiatives are helping pave the way toward a more responsible and regenerative industry.
Most importantly, Coty advocates for a beauty standard grounded in empathy, respect, and self-empowerment. In a world often dominated by unattainable ideals and unrealistic expectations, Coty provides a refreshing alternative: a brand ethos rooted in the understanding that real beauty shines from within and is reflected in how we treat ourselves, others, and the Earth. Coty isn’t just raising the bar for beauty, it’s reimagining the entire landscape, one inclusive, ethical, and innovative step at a time. With a forward-thinking mindset and a global platform, Coty is not only setting new standards, it’s inviting the world to rise with it.
